Why is this beer different from all other beers? In the beginning, there was an idea, and it was good: A Gourmet Kosher Microbrew to celebrate the bounty of our own American land of milk and honey. Witness, a renewed Genesis: the evolution of our first creation! A smidgen of Middle East inspiration, a dash of West Coast ingenuity and an East Coast garden of brewing delights… Then we tasted it, and it was very good. After 5,000 years of civilization, savor a microbrew with the chutzpah to keep calling itself The Chosen Beer. From the Golden Gate to the City of Gold, may HE’BREW join in the blessings of your lives. To Life! L’Chaim!