In the early 1990’s Dead Guy Ale was created as a private tap sticker to celebrate the Mayan Day of the Dead (November 1st, All Souls Day) for Casa U Betcha in Portland, Oregon. The Dead Guy design proved so popular with consumers and especially Grateful Dead fans, that we made it the label for our Maierbock ale. Even though the association with the Grateful Dead band is pure coincidence, we have greatefully dedicated Dead Guy Ale to the Rogue in each of us.